Branding is a practice that we take incredibly seriously – in fact, it’s even evident in the way we’ve branded ourselves.
It’s a word that gets tossed around so often, but what does it really mean? Simply put, branding is the entire process involved in building your brand – from naming it right through to giving it a personality, a tone of voice, a life. Branding is the golden thread or theme that runs through every advertising campaign, brochure, report and piece of collateral – the “special something” that sets your brand apart from others and makes it “stick” in the minds of your consumers.
It’s important to understand that branding isn’t something that’s achieved over night – yes, you can get your logo and letterhead in place, but branding is really about building an image over a period of time, using advertising, design and various mediums to establish your brand’s personality. At the end of the day, branding is that lasting image that remains in your consumers’ mind long after they’ve seen your ad or interacted with your brand – and it’s an area of marketing and advertising where consistency is truly key.