Briefing Form: Corporate Identity

Contact Details

Basic Info

Is this a new identity or a brand refresh?

What is the name of your company/brand/product/service?

What word(s) do you want in your logo?

Describe what your company/brand/product/service does and the target market.

Visual Style

Choose logo type:

Which attributes should your logo communicate?

Please pick one of each

Masculine or feminine:

Playful or serious:

Classic or contemporary:

Simple or complex:

Young or mature:

Which colours would you like to see in your logo?

We recommend no more than 3 colours in a logo

Psychology behind colours in Western culture:

  • Red: energy, danger, strength, power, determination, passion, desire and love.
  • Orange: joy, sunshine, endurance, enthusiasm, creativity, success, encouragement and stimulation.
  • Yellow: joy, happiness, intellect, energy, cheerfulness, caution and freshness.
  • Green: growth, harmony, freshness, fertility, stability, protection and finances.
  • Blue: depth, stability, trust, wisdom, loyalty, confidence, intelligence, truth and health.
  • Purple: royalty, luxury, power, nobility, ambition, wealth, mystery and independence.
  • White: light, goodness, innocence, purity, cleanliness, simplicity and coolness.
  • Black: power, elegance, formality, mystery, prestige, strength and authority.

Additional Content

Would you like to incorporate a slogan with your logo?

If you have any supporting documents or images that might be helpful? E.g. your current logo, pictures, illustrations or designs you like, etc.

Do you need only a logo or a Corporate Identity bundle?

Logo onlyCorporate Identity Bundle ( logo, business card, letterhead and email signature)

What about a website