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CTICC Campaign Briefing Form

Project Manager

Email

Phone/Mobile

Basic Info

Name of campaign:

Campaign overview and background:

Aim of the campaign:

Unique Selling Points:

What are the long term goals of this campaign?

What are the short term goals of this campaign?

What sets your offering apart from similar offerings in Cape Town?

Are there any unique attributes that you’d like to communicate?

If this campaign were a magazine, which magazine would best represent your look and feel and why?

What 3 brands would you say relate closest to this campaign?

Deliverables

Amount of concepts:

1

2

3

4

5

Includes 3 concept reverts per concept, and 5 reverts on the chosen concept.

Concepts to be presented as:

Advert

Poster

Interactive Brochure

Print Brochure

Banners

Social Posts

Emailers

Email Signatures

Conversions (resizing)

Specify specifications for concept mentioned above:

Creative Approach:

Concept 1

Concept approach:

Image based

Illustrative

Typographical

Combination of the above

Which attributes should this concept communicate/depict?

Please pick one of each

Masculine, Feminine or Neutral?

Masculine

Feminine

Neutral

Playful or Serious?

Playful

Serious

Young or Mature:

Young

Mature

Simple or Complex?

Simple

Complex

Classic or Contemporary:

Classic

Contemporary

Bold or Muted:

Bold

Muted

Please share relevant imagery that you could contribute to a possible direction/mood for this concept:

Choose File

Wrapping up:

Concept 2

Concept approach:

Image based

Illustrative

Typographical

Combination of the above

Which attributes should this concept communicate/depict?

Please pick one of each

Masculine, Feminine or Neutral?

Masculine

Feminine

Neutral

Playful or Serious?

Playful

Serious

Young or Mature:

Young

Mature

Simple or Complex?

Simple

Complex

Classic or Contemporary:

Classic

Contemporary

Bold or Muted:

Bold

Muted

Please share relevant imagery that you could contribute to a possible direction/mood for this concept:

Choose File

Wrapping up:

Concept 3

Concept approach:

Image based

Illustrative

Typographical

Combination of the above

Which attributes should this concept communicate/depict?

Please pick one of each

Masculine, Feminine or Neutral?

Masculine

Feminine

Neutral

Playful or Serious?

Playful

Serious

Young or Mature:

Young

Mature

Simple or Complex?

Simple

Complex

Classic or Contemporary:

Classic

Contemporary

Bold or Muted:

Bold

Muted

Please share relevant imagery that you could contribute to a possible direction/mood for this concept:

Choose File

Wrapping up:

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